Our Other Business

GANGA ENTERTAINMENT

      

ABOUT US

THE COMPANY

Films. Music. Artistes. 
At our core, we’re storytellers.

 

From making high-budget blockbusters to youth-oriented films, from working with the biggest actors of the industry to launching young talent in films, from being the distribution house with the strongest global foothold to pioneering new formats of distribution and exploring newer territories, from launching compelling story-telling forms to the numerous digitally led innovations, Ganga Entertainment (GE) has maintained its flagship position across all verticals since its genesis. 

Ganga Entertainment was founded by the Alok Parashar, a veteran of the Indian film industry, in 2017. It’s the only privately held and fully integrated studio in India producing and having produced production house and a vertically integrated studio in every sense, controlling almost every part of the value chain from production to post production, domestic & international distribution, music & home entertainment, marketing, design, digital, licensing, merchandising, talent management, brand partnerships, music studios and film studios - all in-house facilities, which make it one of the most coveted entertainment conglomerates in the country.

Ganga Entertainment has its own state-of-the-art fully integrated studio that houses shooting stages, sound studios and is Office at Two of Mumbai & Agra where the heart of the entertainment business beats.



Ganga Entertainment has been one of the key makers of modern cinema and has heralded cinematic trends since its inception - the way films are made, the way films are marketed and the way films are consumed.

 

 

Alok Parashar contributes in totality to all the creative activities and other fast expanding business activities of the company. His hands-on approach in running the organization to create a professional environment is complemented by a hand-picked team of seasoned professionals, each with a very enviable track record in his own sphere; along with select consultants, including the CEO, Alok Parashar. While each of the professionals function independently, the uniqueness of their performance comes from a sense of belonging to a company that they are proud to be associated with.

 

BRAND PARTNERSHIPS

OVERVIEW

Brand Partnerships is the division in Ganga Entertainment that helps unlock value for clients, brands and partners across all the creative & content that we produce. The opportunities also extend into content being made for the digital platform like Film (Movies) , 6-PACK BAND, LOVE SHOTS and more.

The approach goes beyond traditional in-film/out-film associations that are very transactional in nature and adopts a more 360 degree strategy to leverage Ganga Entertainment (GE) assets across production, digital, distribution, design, talent, merchandising, licensing, home entertainment, music, the studio and more to create opportunities that have the potential to become a case study. Be it global deals like the bike placements and Foods'etc. association with creation of a co-branded beverage for: Innovation & quality execution mark all partnerships bringing in ideas and triggers that only a full service studio like Ganga Entertainment (GE) can.

To explore partnerships for your brand, write now

Point of Contact 
Mr. Alok Parashar

(Vice President – Talent & Brand Partnerships, Business Head – Ganga Entertainment )